This month, we sat down with one of the newest additions to our sales team, Naraya Subramanian, Enterprise Sales Principal. As a sales expert, we wanted to get her thoughts on her strengths as a sales leader and her strategy for differentiation in the MSP landscape.
1. What is your personal approach to sales?
I try to genuinely partner with clients to positively affect their companies profitably through operational effectiveness brought on with tailored solutions. I believe that it’s important to develop a genuine relationship with my client and get an understanding of their needs.
2. How has your background shaped you to be an effective sales leader?
I come from a very diverse large family. My grandparents and father came to this country for a better life and that has always shaped my work ethic and ability to get along with others. Being able to come from a background of diversity means I’ve been exposed to a lot of different people, giving me a unique perspective that makes our sales team super well rounded.
Sales is all about connecting with people. I happen to genuinely love meeting new people and overcoming obstacles. When I meet new people, I feel right at home, like I’m adding more members to my family!
3. What do you think uniquely positions Acuative against the rest of the MSP landscape? How do you capitalize on this in your approach to sales?
There are so many things that set Acuative apart from our competitors. To list a few, one, we have great engineering DNA. Two, we have the same ownership and vision going back 40 years which gives us a north star to follow. And three, we are really focused on our full stack observability offering and the huge profitability wins it can bring our clients!
In my sales meetings, I make it a point to let prospects know that Acuative provides a customized, personal touch that many of our larger competitors don’t give. We’re not just selling products and services, we’re providing an opportunity for mutual success.