Customer: Government Agency
Project: Network Observability System
Description: Acuative implemented a Network Observability system to a Government Agency. The solution empowers the team with unified visibility across the entire ecosystem. Elastic brings logs, metrics and APM traces together at scale in a single stack so the team can monitor and react to events happening anywhere in their environment. Elastic helps to unify observability data in a powerful datastore to apply search and interactive analytics in real time.
Customer: International Human Resources Organization
Project: Job portal search engine
Description: Acuative recently rolled out an enterprise search deployment for a major international human resources organization.
The team realized their custom search would not scale or provide world-class relevance for end users. After extensive research and prototyping, Elasticsearch came out on top as the solution. Acuative designed and created a search engine for job matching in multi languages using the open source function of the Elastic Observability solution. With this change, indexing time has gone from more than few hours to less than a few minutes. Query results are being served in sub-seconds. The team has gone from lacking relevance in results to leveraging out-of-the-box relevance capabilities in Elasticsearch.
Customer: A premier sports and entertainment venue in South Florida wanted to introduce a wide-spread and secure WiFi network to enhance customer experience.
The Vice President of Digital Strategy said “Fans want to see video replays and real time statistics, and they want to be able to share their experiences instantly with friends and family. We needed to introduce a WiFi network that met those expectations.”
Venue-wide WiFi will also make it easier for fans to comply with the decision to only allow digital ticketing for entry to games. A new WiFi network will also allow for back-of-house operations (like enabling mobile point-of-sale systems) to run more effectively.
Objectives: Through installing guest WiFi, they hoped to not only deliver exceptional and secure WiFi for their fans, but to also collect valuable demographic data on their customers through implementing WiFi analytics.
Implementation of WiFi analytics would allow them to:
- Monitor guest movement throughout the Arena; identifying hot spots and dwell areas
- Collate new customer data to add to their existing database
- Use the data collected to provide a personalized experience for new and returning customers through tailored marketing communications
- Send timely, automatic communications to customers to drive revenue
- Provide real-time offers and contextually relevant information to fans, such as game results, queue waiting times and exclusive announcements
Solution: The solution was expertly installed across over 350 access points throughout the Arena. Guests can now login into the WiFi throughout the venue via Facebook or a short registration form. The Vice President of Digital Strategy continued: “Not only do fans have easy access to the WiFi throughout the Arena, but with the customer data we are collecting, we are able to personalize our interaction with new and returning guests and send automatic updates and information based on specific demographic criteria.”
Results: Since the installation, the client has seen over 290,000 people connect to the WiFi, with an average of over 28,000 visitors connecting each month. On average, around 25% of attendees are connecting to the WiFi during an event. These numbers have “far exceeded our expectations”. The client is using the data collected on these individuals to try and maximize spend through custom splash pages; offering discounts on various food and beverages and merchandise. “The guest experience has been and remains our primary focus and we feel like we have found a partner with similar values: Their team has been responsive and collaborative and we look forward to continue working with them.”