Naraya Subramanian
The retail landscape is evolving rapidly, and in the Midwest, where retailers face unique challenges like vast geographic coverage, extreme seasonal weather, and evolving customer expectations, 5G technology is proving to be a game-changer. Faster speeds, lower latency, and enhanced connectivity are enabling retailers to transform their operations, improve customer experiences, and drive efficiency like never before.
1. Enhancing In-Store Customer Experiences
Customers today expect seamless, high-speed connectivity inside stores. Whether they’re using mobile apps for self-checkout, augmented reality (AR) fitting rooms, or personalized promotions, 5G ensures a lag-free and immersive experience. In an area like the Midwest, where shoppers may travel long distances to reach a store, a seamless digital experience can make all the difference in customer loyalty.
2. Powering Contactless Payments and Smart Checkout
Retailers are increasingly turning to contactless and mobile payment solutions to enhance transaction speed and security. With 5G, retailers can deploy AI-driven checkout systems that minimize lines and improve customer satisfaction—crucial for high-traffic retail hubs, convenience stores, and quick-service restaurants.
3. Optimizing Supply Chain and Inventory Management
In large Midwest retail distribution centers, real-time inventory tracking and automated restocking are critical. 5G enables IoT sensors, RFID tracking, and AI-driven forecasting to streamline inventory management and reduce operational costs.
4. Empowering Retail Media and Targeted Advertising
5G supports high-speed data analytics, enabling retailers to gather insights from customer behavior in real time. With AI-powered digital signage, retailers can deliver personalized promotions at gas stations, grocery stores, and shopping malls, optimizing marketing strategies based on location and customer demographics.
5. Enabling Smart Warehouses and Logistics
Retailers across the Midwest rely on vast warehouses and distribution networks. 5G-powered automation, robotics, and connected vehicles ensure efficient order fulfillment and last-mile delivery, even in rural or hard-to-reach locations. This is a game-changer for eCommerce and omnichannel retail.
6. Strengthening Security and Loss Prevention
Retailers face security risks ranging from theft to cyberattacks. With 5G-enabled smart surveillance, AI-powered threat detection, and secure POS systems, retailers can protect both physical and digital assets. Enhanced connectivity ensures that security systems function in real time without latency issues.
How can Acuative Help?
Acuative specializes in designing, deploying, and managing 5G connectivity solutions tailored for retail businesses. Our expertise in network infrastructure, security, and field services allows us to provide end-to-end solutions that maximize efficiency, security, and customer engagement.
- Turnkey 5G Deployment – We handle everything from network design to installation and maintenance.
- Private LTE & Secure Networks – Ensuring stable, private, and secure retail connectivity.
- Edge Computing & IoT Integration – Powering automation and real-time analytics.
- 24/7 Network Operations Center (NOC) Support – Proactive monitoring and management to keep operations running smoothly.
From large retail chains to small gas stations and convenience store businesses, Acuative empowers Midwest retailers to leverage the power of 5G for a smarter, more connected future. Ready to future-proof your business? Let’s talk!
About Naraya Subramanian
Currently serving as a Principal Enterprise Accounts professional at Acuative, Naraya Subramanian is a dynamic and results-driven sales professional with a passion for innovation and customer success. She got her start in quota carrying commission-based sales in the retail space, selling hair straighteners at the Southern Park Mall in Youngstown, Ohio.
She holds a Bachelor's degree in Business Administration with minors in Professional Sales and Marketing from Cleveland State University. Her career spans diverse industries, including retail, cosmetics, logistics, and technology.
Beyond her professional achievements, Naraya is actively involved in charitable initiatives, including the Polar Bear Plunge, Afghan Refugee Outreach, and Camp Fitch Planning Committee. Her dedication to both business and community impact underscores her well-rounded approach to leadership and success.