We recently sat down with our Omar Hammouri, our Business Development Manager for the Middle East, to explore how Acuative is navigating this rapidly evolving region. Business development in the Middle East presents unique challenges and opportunities, requiring a deep understanding of market trends, customer needs, and the ability to deliver innovative solutions. As Acuative continues to expand its presence in this fast-growing region, our Business Development Manager plays a crucial role in steering growth and building strong, lasting relationships with clients.

In this interview, he shares his approach to navigating the complexities of business development, how client feedback helps shape our services, and the strategies that have driven significant success across the region.

What do you find most rewarding about your role as Business Development Manager?

"The most rewarding aspect of my role is helping clients overcome their challenges by providing solutions that drive their success. Seeing the direct impact our services have on their growth and efficiency is incredibly fulfilling."


What strategies do you use to drive business growth at Acuative?

"My strategy revolves around leveraging market research, client feedback, and emerging technologies to identify growth opportunities. Building strong relationships with decision-makers and delivering tailored, high-impact solutions are key pillars of our growth strategy."

What drives you in your role as Business Development Manager?

"The desire to create value for clients, the challenge of solving complex problems, and the opportunity to lead initiatives that contribute to Acuative's growth drive me every day. Making a tangible difference in the success of both the client and the company keeps me motivated."

What qualities do you believe are essential for someone working in business development at Acuative?

"To succeed in business development at Acuative, you need strong communication skills, a deep understanding of customer needs, adaptability, and the ability to identify new market opportunities. At the core, being customer-centric and taking a consultative approach are key to achieving results."

What is your approach to building and maintaining long-term relationships with clients?

"My focus is on truly understanding each client’s business, proactively addressing their needs, and continuously providing value through tailored solutions. Maintaining regular communication and delivering on promises are essential to building trust and fostering long-term relationships."


How does client feedback shape Acuative's services?

"Client feedback is pivotal to our success. It helps us fine-tune our services to meet real-world needs. This constant feedback loop ensures we innovate and tailor our solutions as client expectations evolve, keeping us competitive in the market."

How has Acuative evolved over the years to meet the changing needs of its clients?

"Acuative has evolved by embracing cutting-edge technologies like Elastic and AI, expanding our global presence, and focusing on managed services. These moves have enabled us to provide more comprehensive support to clients across multiple sectors."

As Acuative continues to grow its presence in the Middle East, the insights shared by Omar Hammouri highlight the essential role of understanding client needs, staying adaptable, and leveraging innovation to drive success. By focusing on building strong relationships and continuously improving our services through client feedback, we remain well-positioned to meet the evolving demands of the region and ensure sustained growth for both our clients and our company.